Tracify provides cookiefree, consent-independent multichannel tracking and AI-attribution for performance marketers. Its patented hybrid tracking technology captures up to 40% more data points than conventional methods, ensuring GDPR compliance. This results in complete, cross-device customer journey visibility for accurate budget allocation and decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce and lead generation businesses face challenges in accurately tracking customer interactions across multiple channels due to limitations imposed by iOS updates, cookie consent requirements, and ad blockers. Inaccurate tracking leads to inefficient marketing budget allocation, wasted ad spend, and difficulty in making data-driven decisions.
Solution
Tracify offers an AI-powered tracking and attribution platform designed to provide accurate, GDPR-compliant monitoring of customer interactions across various channels, devices, and sessions. Its patented AI technology overcomes the limitations of traditional tracking methods, providing a holistic view of marketing performance. By combining advanced tracking technologies and continuously learning from data, Tracify helps businesses optimize their marketing budgets, improve decision-making, and scale their advertising strategies effectively. The platform integrates with popular e-commerce platforms and ad networks, offering detailed channel reports, customer journey mapping, and real-time data integration into ad managers.
Target Audience
Tracify primarily targets e-commerce and lead generation businesses seeking to improve the accuracy of their marketing attribution, optimize ad spend, and gain a comprehensive understanding of customer behavior across multiple channels.
Features
- Patented AI tracking technology that bypasses limitations imposed by iOS 14.5, ad blockers, and cookie consent.
- Cross-device, cross-domain, and cross-session tracking to provide a complete view of the customer journey.
- Real-time tracking extension that displays key metrics directly within ad managers like Google Ads and Meta Ads.
- Advanced multichannel attribution models, including first-click, last-click, and linear attribution.
- Customer journey mapping to visualize and understand the customer's path to conversion.
- Integration with e-commerce platforms like Shopify and advertising platforms like Meta, Google Ads, TikTok, and Pinterest.
- Comprehensive dashboards for marketing overview, channel reports, creative analysis, and profit & loss insights.
- Webhooks for seamless data integration with data warehouses and other tools.
- Up to 90-day attribution windows to account for longer sales cycles.