Tracifier provides a digital product transparency wallet that validates sustainability claims and enhances communication between consumer packaged goods brands and their customers. By offering a comprehensive database of certifications and consulting services, Tracifier enables brands to clearly demonstrate their ethical production processes and ingredient transparency, fostering trust and informed purchasing decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers lack a reliable way to verify sustainability claims and ingredient information for consumer packaged goods, leading to distrust and difficulty in making informed purchasing decisions. Brands struggle to effectively communicate their ethical production processes and product transparency to customers amidst rising concerns about greenwashing.
Solution
Tracifier offers a digital product transparency wallet that enables brands to share verified sustainability claims and product information with consumers. Through a mobile app, customers can scan product barcodes to access details about production processes, certifications, ingredient health impacts, and environmental effects. The platform provides brands with a B2B dashboard to manage product profiles and distribute information across multiple channels, including e-commerce platforms and retail partnerships. By clarifying sustainability promises and delivering essential product information at critical touchpoints, Tracifier fosters trust and empowers consumers to make informed purchasing decisions.
Target Audience
The primary target audience includes consumer packaged goods brands seeking to enhance transparency and build trust with customers, as well as consumers who want to make informed and sustainable purchasing decisions.
Features
- Mobile app for consumers to scan product barcodes and access sustainability and ingredient information
- B2B dashboard for brands to create and manage product profiles
- Database of sustainability standards and certifications
- Multi-channel distribution of product information across e-commerce and retail channels
- Consulting services to help brands implement transparency solutions
- Integration with e-commerce platforms
- Real-time analytics on product interactions