Tracer offers an AI‑driven brand protection platform that continuously scans digital channels—including websites, social media, marketplaces, and Web3 assets—to detect counterfeit, trademark infringement, impersonation, and phishing content. Its Human‑in‑the‑Loop AI combines machine vision, image recognition, and NLP to generate evidence and enforcement recommendations, which brand experts review before automated takedown actions are executed, providing legal and marketing teams with real‑time insights and scalable enforcement.
Funding
$12.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Brands face widespread digital abuse—including counterfeiting, trademark infringement, impersonation, phishing, and fraudulent listings—across websites, social media, app stores, marketplaces, and search ads. Traditional manual monitoring cannot keep pace with the volume and speed of these threats, leading to brand dilution, legal risk, and loss of consumer trust.
Solution
Tracer provides an AI‑driven brand protection platform that continuously scans the entire digital universe for violations of a brand’s intellectual property. Its Human‑in‑the‑Loop AI combines machine vision, image‑recognition, natural‑language processing, and advanced infringement‑correlation algorithms to detect infringing content with industry‑leading accuracy. Detected cases are automatically enriched with digital evidence and presented with enforcement recommendations, which are then reviewed and approved by brand experts before takedown actions are executed. The platform also maps abuse networks through patented tracing technology, delivering real‑time insights and risk scores that help legal and marketing teams prioritize and defend against coordinated attacks. All workflows are managed through a centralized portal that generates evidence files for lawsuits and investigations, enabling rapid, scalable enforcement across Web2 and Web3 channels.
Target Audience
Primary customers are legal, IP, and brand protection teams within consumer‑facing enterprises—such as manufacturers, retailers, and media companies—that need to monitor and enforce their trademarks, copyrights, and patents across digital channels.
Features
- Human‑in‑the‑Loop AI engine that fuses machine vision, image recognition, and NLP to identify counterfeit, phishing, and impersonation content across domains, social media, app stores, marketplaces, and search ads
- Advanced digital tracing that visualizes entire brand‑abuse networks and links related infringing assets for coordinated takedowns
- Automated evidence generation and enforcement recommendation workflow, with human expert review before action
- Centralized dashboard for case management, real‑time alerts, and exportable evidence packages for legal proceedings
- Customizable detection rules, machine‑learning models, and enforcement policies that adapt to each brand’s specific IP portfolio
- Support for both Web2 and Web3 assets, including domain registration and management via the ICANN‑accredited Tracer Registrar