Traackr offers an AI‑driven creator intelligence platform that consolidates performance data from social, paid, and organic channels into a unified dashboard. Marketers can use AI scoring, benchmarking, and predictive analytics to discover, contract, and track influencers, optimizing spend and scaling campaigns across large enterprises and agencies.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SCFounders
Product
Problem
Brands struggle to identify which creators truly drive business outcomes, often relying on fragmented data and manual processes that lead to inefficient spend and limited scalability of influencer programs.
Solution
Traackr provides an AI‑driven creator intelligence platform that aggregates performance signals from all social channels, paid media, and organic content. The platform surfaces actionable insights on creator impact, benchmarks performance across categories and competitors, and predicts campaign outcomes. Integrated workflow tools automate discovery, outreach, contract management, and performance tracking, enabling teams to coordinate campaigns at scale from a single dashboard. Real‑time analytics and AI‑powered recommendations help marketers allocate budgets to the most effective creators and continuously optimize programs. The system also offers predictive foresight, turning creator data into a growth engine for future planning.
Target Audience
Primary customers are brand marketers and influencer marketing teams at large enterprises seeking data‑driven creator strategies, as well as agencies managing multi‑brand influencer programs.
Features
- Unified database that captures every creator post, campaign, and piece of content across platforms for comprehensive analysis
- AI‑powered scoring that ranks creators by actual business impact, not just reach or follower count
- Benchmarking tools that compare performance across categories, regions, and competitors to inform budget decisions
- Automated workflow modules for discovery, outreach, contract execution, and performance reporting
- Predictive analytics that forecast campaign results and suggest optimal investment levers
- Collaborative dashboard with shared KPIs, enabling global teams to coordinate and track program performance in real time
- API integrations for data export and connection to existing marketing stacks or CRM systems