Tree provides Digital Product Passports (DPPs) that integrate with e-commerce platforms to offer consumers verifiable and engaging product origin and sustainability information. Their Shopify plugin transforms complex supply chain data into accessible origin experiences, helping brands build customer loyalty and differentiate through transparency.
Funding
Funding not disclosed
Founders
Product
Problem
Brands face challenges in providing consumers with verifiable and engaging information about product origins and sustainability practices. This lack of transparency can lead to missed opportunities for building customer loyalty and differentiating in a market where conscious consumerism is growing.
Solution
Tree provides Digital Product Passports (DPPs) that integrate with e-commerce platforms to transform complex supply chain data into accessible origin experiences. By leveraging a plug-and-play Shopify extension, brands can showcase detailed information about materials, craftsmanship, and sustainability efforts. This empowers consumers with trusted product narratives, fostering deeper engagement and brand affinity. Tree's platform aims to streamline compliance and unlock new avenues for customer interaction by making product journeys transparent and understandable.
Target Audience
The primary target audience includes fashion, eyewear, and furniture brands seeking to enhance transparency and customer engagement through digital product storytelling.
Features
- Digital Product Passports (DPPs) for e-commerce integration
- Shopify plugin for seamless data import and origin experience deployment
- Supply chain data visualization for consumer-friendly origin stories
- Tracking of materials, production methods, and supplier information
- Tools to showcase brand commitment to sustainability and ethical sourcing
- Functionality for cross-listing products on recommerce marketplaces (future feature)
- API and SDK for data providers and retailers to integrate DPP capabilities