ToyChest.ai uses computer vision to let children scan physical toys with a smartphone camera and unlock rewards inside video games, eliminating the need for NFC chips or special reader hardware. The platform includes a toy recognition engine, game SDKs for Unity and Unreal, a scanner app, and an admin portal for managing toy-to-reward mappings. It works with any toy and any game, bridging physical play and digital engagement for screen-first kids.
Funding
Funding not disclosed
Founders
Product
Problem
Physical toys struggle to compete with video games for children's attention, and previous "toys-to-life" attempts failed because they required special NFC-equipped toys and proprietary reader base stations, creating inventory risk and hardware friction for both retailers and families.
Solution
ToyChest.ai provides a computer vision platform that turns any physical toy into game content by simply scanning it with a smart device camera. The system recognizes the toy, verifies liveness to prevent fraud, and unlocks corresponding rewards inside video games—no chips, bases, or extra hardware required. A game SDK designed for Unity and Unreal allows developers to integrate the reward system quickly, while a companion scanner app supports console, PC, and companion-led experiences. An admin portal gives teams a single control layer to manage toy-to-reward mappings and activation rules, making the solution flexible for any toy and any game.
Target Audience
Primary customers are video game developers and publishers seeking to bridge physical toy sales with digital engagement, as well as toy manufacturers looking to add interactive game rewards to their product lines.
Features
- Toy Recognition Engine that identifies physical toys via smart device camera and verifies liveness to prevent fraud
- Game SDK built for Unity and Unreal for fast integration into existing reward systems
- Scanner App enabling toy scanning for console, PC, and companion-led experiences
- Admin Portal for centralized management of toy-to-reward mappings and activation rules
- No special hardware required—works with any toy and any game, eliminating NFC chips and reader base stations