Tourial provides a platform for creating interactive demos and branded demo centers that allow potential customers to experience key product features quickly and effectively. This approach addresses low B2B conversion rates and lengthy sales cycles by enabling marketing and sales teams to engage prospects with relevant content before live demonstrations.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BVFounders
Product
Problem
B2B companies face challenges in engaging potential customers early in the sales cycle due to low conversion rates, lengthening sales cycles, and declining email engagement. Prospects often need to understand a product's value quickly, but waiting for a live demo can be too slow and may result in lost opportunities.
Solution
Tourial offers a platform for creating interactive demos and branded demo centers that enable marketing and sales teams to showcase key product features effectively. The platform allows potential customers to experience a product's value proposition faster through self-guided micro tours. By providing relevant content early in the funnel, Tourial helps differentiate companies, accelerate sales cycles, and improve conversion rates. The solution includes tools to capture product screens and workflows, personalize tours for different audiences, and analyze engagement data to optimize the sales process.
Target Audience
The primary users are B2B marketing and sales teams focused on demand generation, content marketing, growth, and sales development.
Features
- Micro Tour Platform: Plan, build, and optimize interactive micro tours.
- Tour Centers: Organize collections of micro tours into branded hubs tailored to specific needs and interests.
- Engagement Analytics: Track visitor interactions to optimize tours, personalize nurturing, and enrich leads.
- Integrations: Connect with marketing and sales tools via standard integrations or custom scripts.
- Workflow Capture: Use a Chrome extension to capture product screens, workflows, and click-paths for demo sequences.
- AI-powered tour generation.
- Content playlists for creating bingeable journeys.