Touken provides a continuous feedback platform for consumer brands, enabling them to run surveys, challenges, trivia, and co‑creation activities that keep customers engaged and generate real‑time data.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often rely on occasional, disconnected surveys that provide limited insight and fail to foster ongoing engagement with customers. This fragmented approach makes it difficult to identify emerging segments and to co‑create products or visual assets with the community.
Solution
Touken offers a continuous feedback platform that lets brands run surveys, challenges, trivia, and co‑creation activities within a single experience. Each interaction is captured in real time, allowing customer profiles to evolve naturally and revealing hidden segments that would otherwise remain undiscovered. AI‑driven analysis processes responses and comments to surface actionable insights and highlight emerging groups such as advisors, ambassadors, and “unicorn” niche segments. Brands can then iterate products, graphics, and messaging together with these engaged communities, turning feedback into a collaborative development loop rather than a one‑off questionnaire.
Target Audience
Primary customers are consumer brands and product teams that need ongoing, actionable feedback to co‑create products, graphics, or campaigns with their most engaged customers.
Features
- Multi‑format engagement tools (surveys, challenges, trivia, co‑creation modules) that keep participation entertaining and frequent
- Real‑time AI analysis that extracts insights from open‑ended comments and detects emerging customer segments
- Dynamic profiling that automatically groups participants into roles like advisors, ambassadors, and niche “unicorn” segments
- Continuous data collection that builds a growing, evolving view of the customer base over time
- Integrated dashboard for brands to monitor insights, track segment growth, and manage co‑creation projects