The startup offers a line of certified organic cotton feminine hygiene products, including tampons, pads, and liners, that can be customized for delivery based on individual menstrual cycle dates. This service addresses the inconvenience of purchasing period care products by enabling women to conveniently order their supplies online, ensuring timely access to essential items.
Funding
$8.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many conventional feminine hygiene products contain plastics, harsh chemicals, and non-organic materials that can cause irritation, allergic reactions, and discomfort. The environmental impact of disposable menstrual products is also a growing concern, with billions ending up in landfills and oceans annually.
Solution
TOTM provides a range of certified organic cotton menstrual products, including pads, tampons, liners, and menstrual cups, designed for comfort, safety, and sustainability. Their products are made without harsh chemicals, plastics, or artificial absorbents, reducing the risk of irritation and exposure to harmful substances. TOTM is committed to reducing environmental impact through the use of biodegradable materials, carbon-neutral shipping, and partnerships with organizations like Plastic Bank to remove ocean-bound plastic. They also support period dignity through donations to charities like Endometriosis UK and In Kind Direct, and promote menstrual wellbeing through educational content and community engagement.
Target Audience
TOTM's primary customers are individuals seeking comfortable, safe, and environmentally responsible menstrual products, particularly those with sensitive skin or concerns about the environmental impact of conventional period care.
Features
- Pads and liners made with 100% GOTS-certified organic cotton, offering a soft, breathable, and comfortable experience
- Tampons made with an organic cotton core and veil, available with or without biodegradable cardboard applicators
- Menstrual cups made from medical-grade TPE, designed for comfort and reusability for up to 10 years
- Products free from fragrance, dyes, chlorine bleach, artificial absorbents, and other harsh chemicals
- Carbon-neutral shipping on all orders over £15
- Partnerships with Plastic Bank to remove ocean-bound plastic for every cardboard applicator tampon sold
- Support for Endometriosis UK through 1% of all sales donations
- Gift-a-pack program to donate pads to In Kind Direct
- Period Positive Workplace scheme to provide organic cotton period care products in workplaces and universities
- Educational content and community engagement to promote shame-free discussions around periods and menstrual wellbeing