Oishii, operated by Tortuga AgTech, uses indoor vertical farms to grow premium, non‑GMO berries and Rubī tomatoes year‑round. By controlling light, temperature, and nutrients, the company delivers consistent, high‑quality fruit with superior taste to upscale grocery retailers and chefs in urban markets, while using up to 90% less water and eliminating pesticide use.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
7OLCFounders
Product
Problem
Consumers seeking fresh, flavorful berries and specialty tomatoes often face limited seasonal availability, long supply chains, and reliance on genetically modified or pesticide‑treated produce. Conventional agriculture also struggles to deliver consistent quality in urban markets.
Solution
Oishii, operated by Tortuga AgTech, uses controlled‑environment vertical farming to grow premium berries (Omakase, Koyo, Nikko) and Rubī tomatoes year‑round in indoor facilities. By precisely managing light, temperature, and nutrients, the company produces fruit with superior taste and texture without the need for genetic modification. The produce is Non‑GMO Project Verified and distributed through partners such as Whole Foods, ensuring consumers receive clean, sustainably sourced fruit directly to urban retail locations. This model shortens the farm‑to‑table distance, reduces pesticide use, and provides consistent, high‑quality harvests regardless of season.
Target Audience
Primary customers are chefs, upscale grocery retailers, and health‑conscious consumers in metropolitan areas who value fresh, non‑GMO, sustainably produced berries and specialty tomatoes.
Features
- Indoor vertical farms with LED lighting and climate control that optimize growth cycles for each berry variety and the Rubī tomato
- Non‑GMO Project verification guaranteeing genetically unaltered produce
- Vertical stacking and hydroponic systems that maximize yield per square foot while using up to 90% less water than field farming
- Harvest‑on‑demand production that aligns supply with retail demand, minimizing waste and extending shelf life
- Partnerships with premium grocery chains (e.g., Whole Foods) and direct‑to‑consumer channels for fresh delivery
- Flavor‑focused breeding and post‑harvest handling that preserve natural sweetness and subtle tartness