About TopOn

TopOn is a mobile advertising mediation platform that utilizes a lightweight SDK and big data algorithms to optimize ad revenue through efficient waterfall management and real-time user behavior analysis. The platform provides transparent insights into key performance metrics, enabling developers to maximize eCPM and fill rates while maintaining stable global ad deployment.

```xml <problem> Mobile app developers face challenges in maximizing ad revenue due to inefficient waterfall management, lack of real-time user behavior analysis, and limited transparency in ad performance metrics. This results in suboptimal eCPM (effective cost per mille) and fill rates, hindering potential earnings from in-app advertising. </problem> <solution> TopOn is a mobile advertising mediation platform designed to optimize ad revenue through a lightweight SDK and data-driven algorithms. The platform facilitates efficient waterfall management by dynamically adjusting ad requests based on real-time user behavior. It provides transparent insights into key performance indicators, such as ad revenue, DAU (daily active users), eCPM, LTV (lifetime value), and user retention, enabling developers to make informed decisions. TopOn supports stable global ad deployment and offers multi-dimensional data analysis, allowing developers to visually compare API data across various ad networks. </solution> <features> - Lightweight SDK for fast integration and minimal performance impact - Intelligent mediation function with auto or manual waterfall adjustment based on user behavior - Real-time data insights into ad revenue, DAU, eCPM, LTV, and user retention - Multi-dimensional data query supporting combinations of date, application, region, and ad network - Visual comparison of API data across different ad networks - Smart Manager feature for one-click management to automatically increase app advertising revenue - Support for leading ad formats - Stable global deployment infrastructure </features> <target_audience> The primary target audience consists of mobile app developers and publishers seeking to maximize their ad revenue through efficient ad mediation and data-driven optimization. </target_audience> ```

What does TopOn do?

Where is TopOn located?

TopOn is based in Guangzhou, China.

When was TopOn founded?

TopOn was founded in 2018.

How much funding has TopOn raised?

TopOn has raised 1400000.

Location

Guangzhou, China

Founded

2018

Funding

1400000

Employees

30 employees

Major Investors

Shanghai Xianqin Venture Capital

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TopOn

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Executive Summary

toponad.com 7K+

Crunchbase

Founded 2018 – Guangzhou, China

Funding

Estimated Funding

$1M+

Major Investors

Shanghai Xianqin Venture Capital

Team (30+)

No team information available.

Company Description

Problem

Mobile app developers face challenges in maximizing ad revenue due to inefficient waterfall management, lack of real-time user behavior analysis, and limited transparency in ad performance metrics. This results in suboptimal eCPM (effective cost per mille) and fill rates, hindering potential earnings from in-app advertising.

Solution

TopOn is a mobile advertising mediation platform designed to optimize ad revenue through a lightweight SDK and data-driven algorithms. The platform facilitates efficient waterfall management by dynamically adjusting ad requests based on real-time user behavior. It provides transparent insights into key performance indicators, such as ad revenue, DAU (daily active users), eCPM, LTV (lifetime value), and user retention, enabling developers to make informed decisions. TopOn supports stable global ad deployment and offers multi-dimensional data analysis, allowing developers to visually compare API data across various ad networks.

Features

Lightweight SDK for fast integration and minimal performance impact

Intelligent mediation function with auto or manual waterfall adjustment based on user behavior

Real-time data insights into ad revenue, DAU, eCPM, LTV, and user retention

Multi-dimensional data query supporting combinations of date, application, region, and ad network

Visual comparison of API data across different ad networks

Smart Manager feature for one-click management to automatically increase app advertising revenue

Support for leading ad formats

Stable global deployment infrastructure

Target Audience

The primary target audience consists of mobile app developers and publishers seeking to maximize their ad revenue through efficient ad mediation and data-driven optimization.