Top is a multi-channel engagement platform that enables brands to collect privacy-compliant consumer data without relying on cookies. By allowing users to choose and engage with relevant content, the platform transforms downtime into rewards, addressing the issue of intrusive advertising and data tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers are bombarded with intrusive advertising and constant data tracking across the web, leading to a frustrating online experience and concerns about privacy. Traditional advertising methods often interrupt users and provide little value in exchange for their attention and data.
Solution
Downtime Dollars is a mobile application that allows users to earn rewards, such as gift cards, by engaging with content from brands and retailers. Users choose the content they want to interact with, such as polls, games, and videos, and earn points for their participation. The platform provides brands with privacy-compliant consumer data based on user preferences and engagement, without relying on traditional cookie-based tracking. This approach transforms downtime into a mutually beneficial exchange where users are treated as partners rather than targets.
Target Audience
The primary audience includes consumers who are looking for ways to earn rewards during their downtime and brands seeking privacy-compliant methods for gathering consumer insights.
Features
- Mobile application available on iOS and Android
- User-selected content feed featuring polls, trivia, mobile videos, and calls to action
- Reward system that allows users to accumulate points for gift cards
- Anonymous data sharing with brands, protecting user privacy
- Simple registration process requiring only a phone number and age