Too Good To Go operates the world's largest B2C marketplace for surplus food, enabling users to purchase "surprise bags" of unsold food from local retailers, cafes, and restaurants at reduced prices. The app addresses food waste by facilitating the redistribution of surplus food, helping businesses recover revenue while promoting environmental sustainability.
Funding
$31.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Food retailers, food service providers, and caterers often face the challenge of surplus food that goes unsold, leading to revenue loss and environmental impact. Traditional methods of managing surplus food are inefficient, resulting in significant waste and disposal costs for businesses.
Solution
Too Good To Go operates a B2C marketplace that connects businesses with surplus food to consumers seeking to purchase it at reduced prices. The platform enables businesses to sell "Surprise Bags" containing unsold food items, recovering revenue that would otherwise be lost. Consumers benefit from accessing affordable food options, while simultaneously contributing to environmental sustainability by reducing food waste. The app facilitates the redistribution of surplus food, creating a win-win scenario for businesses, consumers, and the environment.
Target Audience
The primary target audience includes food retailers, food service providers, caterers, FMCG companies, wholesalers, and environmentally conscious consumers.
Features
- Mobile app for consumers to discover and purchase Surprise Bags from local businesses
- Platform for businesses to list and manage their surplus food offerings
- Option for consumers to order parcels of surplus food directly from manufacturers or wholesalers for home delivery
- End-to-end surplus food management solution with modular software for retailers to track, manage, and redistribute surplus food
- Date labeling initiative that includes a "Look-Smell-Taste" label to reduce food waste in households