Too Good To Go operates the world's largest B2C marketplace for surplus food, enabling users to purchase "surprise bags" of unsold food from local retailers, cafes, and restaurants at reduced prices. The platform addresses food waste by facilitating the redistribution of surplus food, helping businesses recover costs while promoting environmental sustainability.
Funding
$52M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Food retailers, food service providers, and caterers often face the challenge of surplus food that goes unsold, leading to financial losses and environmental consequences. Traditional methods of managing surplus food are inefficient, resulting in significant waste and lost revenue opportunities for businesses.
Solution
Too Good To Go operates a B2C marketplace that connects businesses with surplus food to consumers looking to purchase it at a reduced price. Through the Too Good To Go app, businesses can offer "Surprise Bags" containing unsold food, which users can then reserve and collect in-store. This approach allows businesses to unlock revenue from surplus food, attract new customers, and reduce food waste. Consumers benefit by accessing affordable food options, while collectively contributing to environmental sustainability by minimizing food waste.
Target Audience
The primary users are food retailers, restaurants, cafes, and catering services seeking to reduce food waste and generate revenue from surplus inventory, as well as consumers interested in purchasing food at discounted prices and contributing to environmental sustainability.
Features
- Mobile app for consumers to discover and purchase surplus food from local businesses
- Platform for businesses to list and sell "Surprise Bags" of unsold food at a reduced price
- Real-time inventory management for businesses to track and manage surplus food
- Geolocation-based discovery to connect consumers with nearby participating businesses
- Secure payment processing within the app for seamless transactions
- Order management and tracking for both businesses and consumers
- Reporting and analytics for businesses to monitor revenue from Surprise Bags and track waste reduction