Tonar
Tonar is an AI-powered media monitoring platform that tracks brand mentions across podcasts, radio, TV, video, and social media in the Nordic region. The service provides real-time alerts with playable clips, weekly summaries, and monthly competitive benchmarking. It offers a 14-day free trial with no binding commitment.
- Data & Analytics
- Artificial Intelligence
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional media monitoring tools are optimized for text-based outlets, leaving podcasts and broadcast content largely unmonitored or requiring manual listening. Organizations miss valuable brand mentions, industry discussions, and emerging narratives in the rapidly growing audio and video media landscape, creating blind spots in PR and communications strategies.
Solution
Tonar delivers AI-powered media monitoring specifically designed for podcasts and broadcast content across Sweden, Finland, Norway, and Denmark. The platform automatically transcribes and indexes audio and video sources, enabling organizations to search for mentions, track coverage trends, and analyze sentiment across episodes and segments. Real-time alerts notify teams when relevant topics are discussed, with the clip ready to play directly from the notification. Weekly digest summaries and monthly competitive benchmarking reports provide structured intelligence for PR teams and communication professionals, converting unstructured spoken media into actionable insights.
Target Audience
Primary users are PR agencies, corporate communications teams, and brand managers in the Nordic region who need comprehensive coverage tracking across audio and video media formats.
Features
- AI-powered transcription and indexing of podcasts, radio, linear TV, web-TV, YouTube, TikTok, Instagram, and emerging media formats
- Real-time keyword and brand mention alerts with embedded playable clips, delivered to mobile and desktop
- Weekly automated summary reports highlighting what was said, what grew, and which clips are worth listening to
- Monthly competitive analysis showing share of voice, reach, and sentiment compared to industry peers
- Coverage of Nordic markets including Sweden, Finland, Norway, and Denmark
- No binding commitment with a 14-day free trial and setup in minutes