Tomorrow Ideas offers a digital platform that provides life insurance policies without medical exams, along with free will and estate planning tools. This service helps families secure financial protection and ensure proper asset distribution in the event of a death, addressing the need for accessible and straightforward financial planning solutions.
Funding
$22.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

ACCFVPAFounders
Product
Problem
Traditional life insurance applications often require medical exams and extensive paperwork, creating barriers for individuals seeking quick and accessible coverage. Estate planning can be complex and expensive, leaving many families without proper arrangements for asset distribution and guardianship.
Solution
Ethos provides a digital platform that simplifies life insurance and estate planning. The platform offers term life insurance policies with accelerated underwriting that often doesn't require medical exams. In addition to life insurance, Ethos provides tools for creating wills and comprehensive estate plans, enabling users to designate beneficiaries, assign guardians, and manage asset distribution. The platform aims to make financial planning more accessible and affordable, helping families secure their financial futures and ensure their wishes are honored.
Target Audience
Ethos targets individuals and families who are seeking a convenient and affordable way to obtain life insurance and create estate plans, particularly those who prefer a digital-first experience and want to avoid traditional, cumbersome processes.
Features
- Streamlined online application process for term life insurance policies
- Accelerated underwriting process that often eliminates the need for medical exams
- Customizable term life insurance policies with coverage options up to $2 million
- Free will creation tool for policyholders
- Comprehensive estate planning tools, including will, trust, and power of attorney creation
- Secure online platform for storing and managing estate planning documents
- Unlimited free edits to will and estate plans for policyholders while the policy is active