Toma provides an AI operating system designed to manage dealership conversations through inbound automation and receptionist services. This platform handles real-time customer inquiries, automates service scheduling, and reduces no-shows via proactive reminders. The system integrates with existing DMS to protect revenue streams and allows dealership staff to focus on in-person customer interactions.
Funding
$17M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Automotive dealerships receive a high volume of inbound calls for service scheduling, lead qualification, and routine inquiries, leading to missed appointments, lost service revenue, and staff spending excessive time on repetitive phone tasks. Existing phone systems and BDC teams often cannot scale to handle seasonal spikes or recall-driven call surges without incurring additional labor costs.
Solution
Toma provides an AI‑driven operating system that acts as a virtual front‑line receptionist for dealerships. The platform uses customizable voice agents to understand natural‑language requests, book service appointments directly into the dealer‑management system (DMS), and qualify sales leads without human intervention. When a conversation requires human expertise, built‑in transfer triggers route the call to the appropriate advisor, and a “clawback” mechanism re‑engages the AI if the transfer is unanswered. All interactions are logged in a unified inbox that surfaces transcripts, sentiment scores, and follow‑up alerts, giving staff full context for any handoff. The solution operates 24/7, reduces no‑show rates with automated reminders, and safeguards the customer experience through SOC 2 Type II‑compliant data handling.
Target Audience
Primary customers are automotive dealerships and their service departments or BDC teams that need to automate high‑volume inbound communications while preserving a high‑quality customer experience.
Features
- Customizable voice AI agents with brand‑aligned tone, ultra‑low latency speech processing, and multilingual support
- Direct integration with dealership DMS and service scheduling software for real‑time appointment booking
- Intelligent routing: transfer triggers based on keywords or frustration detection, with automatic “transfer clawback” if a human does not answer
- Automated follow‑up alerts that include full conversation context, sentiment analysis, and recommended next steps
- Automated SMS and voice reminders to reduce appointment no‑shows and drive bay utilization
- Dropped‑call SMS fallback that re‑engages callers and captures missed opportunities
- Unified Inbox consolidating calls, voicemails, texts, and AI transcripts for a single view of all customer interactions
- SOC 2 Type II compliance, end‑to‑end encryption, and role‑based access controls for secure data handling