Tobie provides an AI‑driven benefits communication platform that replaces dense PDFs with a branded microsite, searchable FAQs and a source‑grounded AI assistant that answers employee questions using only approved documentation. The solution integrates with major HRIS systems and offers multi‑channel messaging, video libraries, and admin audit tools to streamline open enrollment for mid‑size to large enterprises.
Funding
Funding not disclosed
Founders
Product
Problem
Employees often struggle to understand complex benefits information presented in dense PDFs and static documents, leading to confusion during open enrollment and increased administrative workload for HR teams. Lack of a centralized, searchable, and audit‑ready source for benefits FAQs and plan details makes it difficult to provide consistent, compliant guidance.
Solution
Tobie offers an AI‑powered benefits communication platform that consolidates a branded microsite, source‑grounded AI assistant, video library, and multi‑channel messaging into a single employee experience. The system transforms traditional benefits guides into a structured portal with clear navigation, plan breakdowns, provider directories, and searchable FAQs. An AI assistant answers employee questions using only approved documentation and indicates when evidence is insufficient, ensuring audit‑ready traceability. Integrated campaign tools deliver scheduled email, SMS, and Slack messages before, during, and after open enrollment, while admin dashboards provide full transcript review and source attribution. The platform syncs with major HRIS solutions such as Workday, ADP, BambooHR, UKG, and Gusto, enabling seamless data flow and compliance reporting.
Target Audience
Primary customers are mid‑size to large enterprises that manage complex employee benefits programs and need a compliant, self‑service communication solution for their workforce.
Features
- Branded microsite that replaces dense PDFs with organized benefit categories, quick links, and guided navigation
- Source‑grounded AI assistant that answers queries solely from approved materials and flags gaps in evidence
- Separate workforce portals for different employee groups (union, hourly, salaried, etc.) with tailored plan content
- Library of 18 professionally produced motion‑graphic videos covering open enrollment, medical, dental, vision, 401(k), and other benefits
- Multi‑channel campaign messaging (email, SMS, Slack) to reach employees throughout the enrollment cycle
- Admin oversight console with full transcript review, source traceability, and audit‑friendly record keeping
- Native integrations with Workday, ADP, BambooHR, UKG, and Gusto for synchronized benefits data