Toasty
Toasty is a mobile shopping app that makes responsibly made, ethically sourced brands accessible through daily limited-time sales. The company rigorously vets each brand's origins, manufacturing processes, and margins, and openly communicates any shortcomings it finds. With over 600,000 downloads and a 4.9-star rating, the app curates brands across categories like footwear, breakfast foods, bags, and home care.
- Commerce & Shopping
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Consumers who want to buy from responsible, ethically made brands often find these products priced out of reach, creating a gap between their values and their purchasing habits. This price barrier limits access to sustainable alternatives and discourages more conscious consumption.
Solution
Toasty is a mobile shopping app that curates responsible, ethically made brands and makes them accessible through limited-time sales. The team rigorously vets each brand's origins, manufacturing processes, and margins, ensuring transparency about what they can verify. Through carefully selected flash sales, Toasty opens access to brands that are typically difficult to afford, offering discounts without compromising on quality or values. The app balances curation with accessibility, and its non-preachy, honest tone resonates with users who want to shop responsibly without being lectured.
Target Audience
Primary users are conscious consumers in France who want to buy responsibly made products but find them typically too expensive, and who appreciate a curated, non-judgmental approach to sustainable shopping.
Features
- Daily limited-time sales featuring vetted, responsible brands across categories including footwear, breakfast foods, bags, home care, bedding, and more
- Rigorous brand vetting process that examines origin, manufacturing, and margins, with transparent communication about any shortcomings
- High-quality product reviews integrated into the app to help users make informed purchasing decisions
- Curated selection process that admits only a small number of brands, maintaining trust and exclusivity
- Newsletter and push notifications that give users first access to upcoming sales