This fashion brand operates a platform that connects customers with local tailors to create custom-fitted garments made from sustainable fabrics. By enabling personalized clothing solutions, the company addresses the issue of overconsumption in the fashion industry while promoting environmentally friendly practices.
Funding
$230K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fashion industry contributes significantly to environmental issues through overconsumption and waste generation. Traditional manufacturing processes often involve unfair labor practices and unsustainable materials, further exacerbating the problem.
Solution
TINI offers a sustainable alternative by producing made-to-order clothing from recycled textiles and deadstock fabrics, minimizing waste and promoting circularity. The company focuses on creating durable, timeless pieces designed for longevity and easy repair, encouraging a shift away from fast fashion. By partnering with local manufacturers and prioritizing ethical production, TINI ensures fair working conditions and supports local communities. Their on-demand production model eliminates unnecessary inventory and reduces the environmental impact associated with traditional retail. TINI also offers a membership program that provides exclusive access to events, discounts, and early access to new collections, fostering a community of conscious consumers.
Target Audience
TINI's primary customers are companies seeking sustainable workwear and branded apparel, as well as individual consumers who value eco-friendly and ethically produced clothing.
Features
- Made-to-order production to minimize waste and overstock
- Utilization of recycled cotton, organic linen, and deadstock materials
- Circular design principles for easy repair, reuse, and updates
- Local manufacturing in Sweden with close collaboration with partners
- Focus on creating durable, timeless pieces for long-lasting wear
- Offers repair services and provides repair kits for garment maintenance
- TINI House membership program with exclusive benefits and community access
- Garments designed with extra seam allowance for easy size adjustments