Timelaps provides a research‑grade brand tracking platform that continuously measures awareness, consideration, purchase intent, and loyalty in real time. The service automatically benchmarks against competitors, delivers AI‑generated insights and demographic segmentation, and replaces costly, infrequent surveys with up‑to‑date, actionable data for marketing teams.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often rely on infrequent, expensive brand surveys that delay insights and limit the ability to track real-time changes in awareness, consideration, purchase intent, and loyalty across competitors.
Solution
Timelaps offers a continuous, research‑grade brand tracking platform that delivers up‑to‑date metrics on awareness, consideration, purchase, and loyalty without the long wait times or high costs of traditional studies. The service automatically benchmarks a brand against its competitors at each stage of the consumer journey, highlighting winning moments, competitive gaps, and white‑space opportunities. AI‑generated insights accompany every data view, explaining trends and suggesting actions, while demographic, income, household, and geographic breakdowns provide a clear picture of the target audience. The platform is designed for modern marketing teams that need rapid, credible feedback to evaluate campaign impact and guide strategic decisions.
Target Audience
Primary users are brand managers and marketing teams at consumer‑focused companies who need ongoing, actionable brand health insights.
Features
- Real‑time tracking of awareness, consideration, purchase intent, and loyalty metrics
- Automated competitor benchmarking across all brand health stages
- Identification of buying situations where the brand leads, loses, or has growth potential
- Visualization of brand‑associated imagery and attribute perceptions versus rivals
- Demographic, income, household, and location segmentation of the audience and category
- AI‑generated narrative insights that interpret data and recommend actions
- Continuous data refreshes eliminating the need for quarterly survey cycles