Tickle provides a wallet‑native advertising platform that lets marketers launch cross‑channel campaigns (web, social, CTV, OOH, print) without SDK integration, using simple URLs or QR codes. The system captures a persistent wallet identifier through swipe, tap or scan actions, delivering real‑time analytics and enabling app‑free, location‑ and event‑based push retargeting from a unified dashboard.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers often face lengthy integration cycles and fragmented ad formats when trying to launch campaigns across web, social, CTV, OOH, and print channels. This complexity hampers rapid deployment, reduces measurability, and limits the ability to retarget users without requiring a dedicated mobile app.
Solution
Tickle delivers a wallet‑native ad platform that eliminates integration overhead and enables campaigns to be built, launched, and measured within 24 hours. Users can interact with ads through frictionless “Swipe to Save,” “Tap to Save,” or “Scan to Save” actions, which capture a persistent identifier in the consumer’s mobile wallet. The platform records each interaction, providing real‑time analytics on goal completion such as app downloads, offer redemptions, or footfall. Built‑in smart retargeting leverages the same wallet identifier to send location‑based, time‑based, or event‑driven push notifications, driving repeat engagement without the need for a brand‑specific app. All campaign data is accessible through a unified dashboard, giving marketers full visibility and control over performance across channels.
Target Audience
The primary customers are brand marketers, performance advertising agencies, and retail enterprises that need fast, cross‑channel campaigns with measurable outcomes and app‑free retargeting capabilities.
Features
- Zero‑code integration: SDK‑free deployment via a simple URL or QR code, reducing setup time to under 24 hours.
- Multi‑format save actions: Swipe (web), Tap (social feeds), and Scan (CTV, OOH, print) that store a wallet‑linked token for each user.
- End‑to‑end tracking: Automatic capture of interaction timestamps, device metadata, and conversion events, fed into real‑time reporting dashboards.
- Wallet‑native retargeting engine: Sends geofenced, scheduled, or trigger‑based push notifications through the mobile wallet ecosystem, without requiring a brand app.
- Goal‑oriented campaign builder: Predefined objectives (app download, offer redemption, in‑store visit) with built‑in KPI dashboards and attribution models.
- Secure data handling: Encrypted wallet identifiers and compliance with industry privacy standards (e.g., GDPR, CCPA).
- API & webhook support: Enables export of conversion data to CRM, DMP, or analytics platforms for downstream activation.