Tickets For Good runs a members‑only digital platform that aggregates free and heavily discounted tickets from over 1,000 live‑event partners for eligible essential‑service workers, teachers, veterans and charity staff. The service automates ticket allocation via an API‑connected inventory feed, applies a small booking fee per claimed ticket, and provides venues with CSR analytics and co‑branding tools to improve seat‑fill and community impact.
Funding
Funding not disclosed
Founders
Product
Problem
Essential workers, educators, and charity sector staff often cannot afford live‑event tickets, limiting their access to cultural and sporting experiences. At the same time, venues and promoters face challenges filling seats and building new audience segments, especially for CSR‑related initiatives. This mismatch reduces audience diversity and hampers sustainable revenue for the live‑events ecosystem.
Solution
Tickets For Good operates a members‑only digital platform that aggregates free and heavily discounted tickets from a network of over 1,000 live‑event partners. Eligible members—primarily healthcare workers, teachers, veterans and charity employees—register at no cost and can browse and book events across music, theatre, sport and festivals with a minimal booking fee applied only to free tickets. The platform automates ticket allocation, ensuring that surplus inventory reaches qualified audiences while preserving venue seat‑fill rates. Event partners receive bespoke CSR and marketing support, including audience‑development analytics and co‑branding opportunities, helping them meet community‑impact goals and stabilize revenue streams. All transactions are processed through a secure, cloud‑based ticketing engine that integrates with existing venue POS systems via API. By linking under‑served audiences with available inventory, the service creates a virtuous cycle of increased attendance, higher ancillary spend, and stronger community engagement.
Target Audience
The primary users are essential‑service employees (healthcare, education, charity, veterans) seeking affordable live‑event experiences, while the secondary customers are venues, promoters and event organizers that need audience‑development and CSR fulfillment tools.
Features
- Member verification workflow that validates eligibility (healthcare, education, charity, veteran status) before ticket access
- Real‑time inventory feed from 1,000+ partners, powered by a RESTful API that syncs seat availability and pricing
- Automated allocation algorithm that prioritises high‑value free tickets for qualified members while applying a flat booking fee (e.g., £1‑£2) only when a ticket is claimed
- Self‑service booking portal with mobile‑optimized UI, QR‑code ticket generation, and instant email confirmation
- Integrated CSR dashboard for venues, offering metrics on audience demographics, ticket redemption rates, and post‑event engagement
- Secure payment processing and PCI‑DSS compliance for any paid ticket purchases or booking fees
- Data‑privacy controls compliant with GDPR, including role‑based access and audit logs for all member interactions
- API connectors for major ticketing platforms (Ticketmaster, Eventbrite) and venue POS systems to streamline fulfillment