Ticket Fairy is a cloud‑native SaaS platform that unifies ticket sales, referral‑driven marketing, dynamic pricing, and anti‑scalping controls for professional promoters and festival organizers. It supports multi‑currency payments, real‑time capacity management, and an offline‑capable check‑in app, while delivering analytics dashboards and API integrations for data‑driven operations.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Event promoters and festival organizers must juggle separate ticketing, marketing, and attendee‑management tools, which leads to fragmented workflows, higher operational costs, and increased risk of ticket scalping. Limited visibility into sales channels and pricing inefficiencies further constrain revenue potential.
Solution
Ticket Fairy delivers a unified, cloud‑native event ticketing platform that combines sales processing, referral‑driven marketing, and anti‑scalping controls in a single SaaS stack. The system supports multi‑currency, region‑specific payment gateways (e.g., Stripe, Razorpay, Xendit) and provides real‑time capacity management for complex multi‑day festivals. Integrated dynamic pricing and automated upsell modules boost average order value, while a secure, name‑linked ticket issuance and photo‑ID verification at entry mitigate resale abuse. All transaction data flow to an analytics dashboard that surfaces channel performance, conversion funnels, and attendee demographics, enabling data‑driven optimization without additional third‑party integrations.
Target Audience
The platform is built for professional event promoters, festival organizers, and venue managers who require end‑to‑end ticketing, marketing, and compliance capabilities across multiple international markets.
Features
- Referral engine that generates unique share links, tracks conversions, and automatically applies cash rebates to incentivize peer‑to‑peer promotion.
- Dynamic pricing engine with early‑bird, surge, and tiered discount rules, configurable per market and ticket type.
- Anti‑scalping suite: personalized tickets with buyer name, mandatory photo‑ID match at gate, resale marketplace limited to face‑value plus fees, and fraud detection alerts.
- Global payment orchestration supporting eight markets (GBP, USD, CAD, AUD, NZD, MXN, INR, IDR) and local processors (Razorpay, Xendit, iDEAL) via PCI‑DSS compliant APIs.
- Real‑time analytics dashboard offering sales trends, channel attribution, and demographic segmentation, with exportable CSV/JSON reports.
- Offline‑capable check‑in app that syncs attendee scans to the cloud, ensuring seamless entry at venues with limited connectivity.
- Integrated merchandise and add‑on sales at checkout, with post‑purchase email upsell triggers to increase AOV.
- Open RESTful API and webhooks for custom CRM, ERP, or third‑party marketing platform integrations.