The startup specializes in individual deterministic matching technology that enables brands to achieve precise, individual-based marketing across various media formats, including display, email, and mobile. By providing high accuracy and scalability, the company enhances brands' ability to connect with their customers consistently and effectively.
Funding
$60.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Healthcare marketers face challenges in accurately identifying and reaching their target audiences due to fragmented online and offline data, evolving privacy regulations, and the need for compliant data handling. Incomplete data and multiple marketing variables often lead to fragmented insights, hindering effective campaign performance and ROI.
Solution
Throtle provides identity resolution solutions tailored for the healthcare industry, enabling precise and privacy-focused audience understanding across consumer and healthcare professional (HCP) landscapes. By connecting online and offline data points, Throtle builds comprehensive, compliant views of individual journeys, empowering personalized engagement and driving meaningful outcomes. Throtle's identity graph technology parses available data points to create single profiles for accurate messaging, while maintaining the highest industry standards for data anonymization and compliance. The platform offers solutions for data onboarding, activation, licensing, reporting, and measurement, ensuring healthcare marketers can securely and effectively reach their target audiences across various channels.
Target Audience
Throtle's primary customers include pharmaceutical brands, healthcare agencies, health plans and insurance providers, hospitals and health systems, medical device manufacturers, data partners, and publishers seeking to improve their healthcare marketing strategies.
Features
- Comprehensive identity graphs for consumers and HCPs, connecting online and offline touchpoints
- Data onboarding and activation services to enhance and activate healthcare data from various sources
- Identity graph licensing for healthcare marketing campaigns, with weekly IP data license for CTV linkage
- Clean room and collaboration capabilities for secure data sharing and analysis within existing client environments like AWS and Snowflake
- Reporting and measurement tools providing accurate and transparent data and match rates for campaign performance analysis
- NPI (National Provider Identifier) resolution to transform disconnected provider lists into actionable identity profiles
- Re-onboarding data process to refresh and refine matched data, ensuring ongoing accuracy for longer campaigns
- Compliance with industry standards for data anonymization, encryption, and privacy