This startup produces plant-based meat alternatives using fortified plant ingredients that replicate the taste and texture of traditional meat products. Their offerings cater to consumers seeking satisfying meat-like experiences without animal harm, providing a nutritious option that aligns with ethical dietary choices.
Funding
$68.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PFFounders
Product
Problem
Consumers seeking to reduce or eliminate meat consumption often find that existing plant-based alternatives do not adequately replicate the taste and texture of traditional meat products. This can lead to dissatisfaction and a reluctance to fully embrace plant-based diets. Many alternatives also lack the nutritional profile of meat.
Solution
THIS™ offers a range of plant-based meat alternatives designed to closely mimic the taste, texture, and cooking properties of conventional meat. By using a combination of plant-based proteins, fats, and seasonings, THIS™ products aim to provide a satisfying and familiar eating experience for meat-lovers and those transitioning to plant-based diets. The company focuses on creating alternatives that are high in protein, lower in saturated fat than meat, and versatile for various cooking applications. THIS™ products are available in major supermarkets and foodservice outlets, making them accessible to a wide range of consumers.
Target Audience
The primary target audience includes flexitarians, meat-reducers, vegetarians, and vegans seeking plant-based alternatives that closely resemble the taste and texture of traditional meat, as well as foodservice providers looking to expand their plant-based menu options.
Features
- Wide range of plant-based meat alternatives including chicken, pork, beef, and lamb substitutes
- Products available in chilled and frozen formats for flexible storage and usage
- Fortified with nutrients to provide a balanced nutritional profile
- Designed to replicate the taste, texture, and cooking properties of traditional meat
- Suitable for various cooking methods including frying, grilling, baking, and roasting
- Available in major supermarkets and foodservice outlets