ThisThat provides a brand‑lift measurement platform for influencer marketing, using gamified surveys and natural‑exposure retargeting to collect data from actual viewers. Its AI‑driven analytics deliver real‑time, statistically robust lift metrics across the full funnel, accessible via a SaaS dashboard or managed service with API integration.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Influencer marketing campaigns often lack reliable, campaign‑level measurement. Traditional brand‑lift tools rely on outdated asset‑centric tests, limited platform data, and synthetic respondents, leaving brands unable to quantify true awareness, consideration or purchase intent and to justify ROI.
Solution
ThisThat delivers a purpose‑built brand‑lift platform for influencer marketing. The service combines gamified, high‑completion‑rate surveys with natural‑exposure retargeting to capture authentic opinions from users who have actually seen the creator content. A test‑control experimental design isolates the incremental impact of the campaign across the full funnel—awareness, relevance, consideration, intent and advocacy. AI‑driven analytics process the data in real time, generating lift metrics, confidence intervals and actionable recommendations within hours. Clients can choose a fully managed service or a self‑serve SaaS portal, both offering API access and dashboard visualizations for seamless integration into media planning and reporting workflows.
Target Audience
Brands and agencies that run multi‑platform influencer campaigns and need rigorous, campaign‑level ROI measurement to optimize spend and demonstrate impact.
Features
- Gamified survey engine achieving >70 % completion rates versus industry 3–5 % benchmarks.
- Natural‑exposure retargeting of real viewers, creating matched test and control panels from a global network of 7 M+ respondents.
- Full‑funnel KPI tracking (awareness, consideration, intent, advocacy) with statistically robust lift calculations and confidence intervals.
- AI/ML analytics layer (CasualAI) that automates data cleaning, outlier detection and insight generation, delivering same‑day results.
- Interactive web dashboard and RESTful API for real‑time reporting, custom visualizations and integration with media‑planning tools.
- Flexible delivery: Managed service with dedicated analyst support or SaaS self‑service with on‑demand scaling.
- End‑to‑end data security and compliance (GDPR‑ready, encrypted storage, role‑based access controls).