This is Pineapple provides quarterly benchmark reports that let hospitality businesses compare people metrics—such as turnover, salaries, and training budgets—against industry peers. Members contribute their own data to a community of brands and receive personalized benchmarks across sectors like restaurants, QSR, pubs & bars, and coffee shops. The service includes an insights report from a data science team that identifies trends and correlations between metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Hospitality businesses lack a standardized way to measure and compare their people-related performance—such as staff turnover, salaries, and training investment—against industry peers. Without reliable benchmarks, operators struggle to identify whether their retention issues, pay rates, or labour costs are competitive or problematic, leading to reactive rather than data-driven workforce decisions.
Solution
This is Pineapple offers a quarterly benchmark report that aggregates anonymized people metrics from participating hospitality brands, enabling each member to see how their performance compares to the industry and relevant sub-categories. Members submit standardized data through provided Excel templates, and the Pineapple team compiles personalized reports covering metrics like internal progression, turnover by role, salaries, tronc, bonus potential, labour cost, and training budget. A dedicated data science team analyzes the aggregated data to produce an additional Insights Report, identifying trends, correlations, and key movements between reporting periods. The service operates on a collaborative community model where brands must contribute their data to receive the benchmark report, fostering a shared pool of intelligence that grows more meaningful with each participant.
Target Audience
Primary customers are hospitality operators—including restaurants, quick-service restaurants, pubs & bars, coffee shops, and competitive social venues—who want to benchmark their people metrics against industry peers and use data to improve workforce management.
Features
- Quarterly benchmark reports covering ten core people metrics, including internal progression rate, 12-month and 90-day turnover, average salaries per management role, tronc earned, bonus potential, labour cost as a percentage of revenue, hourly rates for front-of-house staff, training budget, and total vacancies
- Personalized benchmarking against industry-wide data and sub-categories by headcount (0-250 to 5000+ employees) and sector (Restaurants, QSR, Competitive Social, Pubs & Bars, Coffee Shops)
- Insights Report generated by a data science team that examines trends, cross-category comparisons, and correlations between metrics
- Excel templates that can sort data files from major HR systems into the required survey data points, with a Support Centre offering videos and team booking
- Optional customised peer reports showing benchmark data exclusively from a selected group of at least five brands
- Approved Pineapple Employer digital badge for members who complete a full year of quarterly data submissions