Needed provides a perinatal nutrition system that includes scientifically formulated supplements tailored for fertility, pregnancy, and postpartum stages, ensuring optimal nutrient absorption and bioavailability. The company addresses the widespread issue of nutritional depletion among mothers by offering expert-vetted products that meet the specific dietary needs during these critical life stages.
Funding
$24.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.




TCFounders
Product
Problem
Mothers commonly experience nutritional depletion during fertility, pregnancy, and postpartum stages, despite taking prenatal supplements. Standard prenatal vitamins often fall short of meeting the specific and elevated nutrient requirements during these critical periods. This can lead to suboptimal health outcomes for both the mother and the baby.
Solution
Needed provides a comprehensive perinatal nutrition system designed to address the unique nutritional needs of women during fertility, pregnancy, and postpartum. Their product line includes scientifically formulated supplements, such as prenatal multivitamins, collagen protein, and omega-3 fatty acids, that are tailored to each stage of perinatal health. Needed's supplements utilize bioavailable nutrient forms and dosages, ensuring optimal absorption and utilization by the body. By offering targeted and complete nutrition, Needed aims to support maternal well-being, fetal development, and healthy outcomes throughout the entire perinatal journey.
Target Audience
The primary target audience includes women in the fertility, pregnancy, and postpartum stages, as well as healthcare practitioners specializing in perinatal care.
Features
- Prenatal Multi Capsules: Comprehensive multivitamin with 26 nutrients in optimal forms and dosages, including 400mg Choline and 918mcg DFE Methylfolate.
- Prenatal Multi Powder: Vanilla-flavored powder form of the multivitamin, designed for easy mixing and consumption.
- Prenatal Multi Essentials: A streamlined multivitamin option with 23 essential nutrients in supportive dosages, ideal for those experiencing nausea.
- Prenatal Collagen Protein: Grass-fed and sustainably sourced hydrolyzed collagen peptides to support amino acid needs and pelvic floor health.
- Omega-3: High-potency Omega-3 from fish oil, providing 1000mg DHA and 1000mg EPA per serving.
- Omega-3+ Vegan: Vegan Omega-3 paired with Choline, Lutein, and Zeaxanthin, sourced from sustainable algae oil.
- Products are third-party tested, non-GMO, and free of major allergens, gluten, and unwanted fillers.
- Customizable plans allow users to add or remove supplements based on individual needs and preferences.