Thirteen Lune is an online beauty platform that exclusively features products from Black and brown-owned brands, addressing the lack of representation in the beauty industry. By curating a diverse selection of high-quality beauty products, the platform connects consumers with brands that reflect their identities and values.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BFFounders
Product
Problem
The beauty industry has historically lacked representation and inclusivity, particularly for Black and brown consumers who often struggle to find products that cater to their specific needs and skin tones. This disparity limits access to quality beauty products and reinforces systemic biases within the market.
Solution
Thirteen Lune is an e-commerce platform that addresses the gap in the beauty industry by curating and offering a diverse range of beauty products from Black and brown-owned brands. The platform provides a space where consumers can discover and purchase high-quality skincare, makeup, haircare, and wellness products specifically formulated for their needs. By focusing on inclusivity and representation, Thirteen Lune connects consumers with brands that understand and cater to their unique beauty requirements, fostering a more equitable and diverse beauty landscape. The company also dedicates 10% of its platform to brands that demonstrate allyship, promoting meaningful change beyond BIPOC-founded brands.
Target Audience
Thirteen Lune primarily targets Black and brown consumers seeking beauty products that cater to their specific needs and preferences, as well as individuals who value supporting diverse and inclusive brands.
Features
- Curated selection of skincare, makeup, haircare, bath & body, and wellness products
- Focus on Black and brown-owned brands
- Platform includes brands that demonstrate allyship
- Rewards program for points earned on purchases
- Free ground shipping on orders over $50
- AI-generated image descriptions for improved accessibility
- Offers a variety of payment options, including Shop Pay, Google Pay, and Klarna