ThinkLab
ThinkLab is the research division of SANDOW DESIGN GROUP that provides market research and strategic insights for the architecture and interiors industry. The company helps product brands replace assumptions with facts through custom studies, focus groups, hackathons, and industry benchmark reports. Its 2025 U.S. Design Industry Benchmark Report tracks trends in AI adoption, regional employment shifts, and designer specification power.
- Data & Analytics
- Enterprise Software
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Product brands in the architecture and interiors industry often make strategic decisions based on assumptions rather than evidence, leading to misaligned product development, ineffective marketing, and missed market opportunities. The design industry's complexity—spanning commercial and residential sectors, regional variations, and shifting client expectations—makes it difficult for brands to understand what specifiers actually want and where the market is heading.
Solution
ThinkLab provides research-driven insights specifically for the built environment, helping product brands make smarter moves in the architecture and design industry. As the research division of SANDOW DESIGN GROUP, the company leverages its reach to the design community through publications like Interior Design Media, Metropolis, and Luxe, combined with proven market research techniques. ThinkLab delivers strategy, not just statistics, by uncovering why audiences act the way they do so clients can act faster and with clarity. The company connects brands to real voices—from specifiers to decision-makers—through custom research studies, focus groups, hackathons, and accredited educational programs, enabling data-driven decisions across product development, positioning, and go-to-market strategy.
Target Audience
Primary customers are product brands and manufacturers serving the architecture and interiors industry, including furniture, flooring, textiles, and building materials companies seeking to understand specifiers, track market changes, and make data-driven decisions.
Features
- Custom research studies tailored to answer brand-specific questions about audience, market position, and business goals within the design industry
- Industry benchmark reports, including the annual U.S. Design Industry Benchmark Report tracking AI adoption, regional employment trends, and designer specification power
- Focus groups that bring the voice of the design community directly to brands to understand real-world challenges and needs
- Design hackathons: fast-paced, facilitated collaborations tackling industry challenges
- CEUs and accredited educational experiences that position brands as thought leaders while engaging architects and designers
- Product development and insights services that transform data into direction for smarter product design and go-to-market strategy