ThinkingMedia offers SuperFAST, a platform that merges TV and streaming content with a knowledge‑centric graph to deliver contextual overlays, SEO‑optimized previews, and ultra‑low‑latency interactive features such as polls, quizzes, and watch‑to‑earn games. The solution enables broadcasters and media companies to boost organic reach across search and social, keep all monetization on their own channels, and provide a seamless, cross‑device experience for viewers.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional TV and streaming experiences are isolated from the web, offering limited interactivity, poor discoverability across search and social platforms, and fragmented monetization that often benefits third‑party channels rather than the content owners.
Solution
SuperFAST, the platform from ThinkingMedia, bridges TV content with online information and interactive features to create a unified TV‑Web experience. By leveraging a knowledge‑centric data graph, the platform identifies key video moments and generates optimized previews for search and social, extending organic reach. It embeds ultra‑low‑latency interactive layers—such as polls, quizzes, and reward‑based games—directly into the video stream, enabling viewers to engage without leaving the program. All monetization occurs on the content owner’s own channels, preserving revenue and allowing direct audience growth. The system also supports participatory economics, letting creators build and monetize owned communities across devices.
Target Audience
Primary customers are broadcast networks, streaming platforms, and media companies seeking to enhance viewer engagement, expand organic reach, and retain full monetization control over their video assets.
Features
- Knowledge graph that links video content to relevant online data, powering contextual overlays and searchable metadata
- Automated extraction of key video moments to create SEO‑friendly previews for social media amplification
- Ultra‑low‑latency in‑stream interactivity (polls, quizzes, surveys, voting) synchronized across TV, web, and mobile
- Reward and “watch‑to‑earn” game mechanics that drive viewer participation and retention
- Owned‑channel monetization tools that keep ad and subscription revenue within the content provider’s ecosystem
- Cross‑device continuity ensuring a seamless experience from TV sets to browsers and mobile apps