The startup utilizes neuroscience techniques to measure and analyze consumer brain responses during product testing, providing clients with insights into customer preferences and reactions. This data-driven approach enables businesses to optimize their products and marketing strategies based on scientifically validated consumer behavior.
Funding
$860K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods often fail to capture the full spectrum of consumer preferences due to reliance on declared preferences and memory biases. This can lead to inaccurate product development, ineffective marketing strategies, and ultimately, reduced market success for food and beverage companies.
Solution
Thimus provides a unique approach to consumer research by integrating neuroscience with traditional sensory analysis and cultural data to explain and predict human behavior with food. By collecting high-quality EEG data on brain activity, Thimus eliminates the bias of declared preferences and provides statistical data translated into validated mental metrics pertaining to cognitive and emotional states. This enables companies to gain deeper insights into consumer preferences, optimize product formulations, model supply chains, and empower QA/QC processes. Thimus offers both a T-Box licensing solution for companies seeking to conduct in-house testing and turn-key services for those seeking outsourced research.
Target Audience
Thimus primarily serves food and beverage companies seeking to optimize product development, improve marketing strategies, and gain a deeper understanding of consumer preferences.
Features
- EEG data collection to measure brain activity and understand human behavior and motivation
- Integration of traditional sensory analysis with explicit data collection via survey administration
- Collection of cultural data to understand how cultural influences affect food perception and the food experience
- Analysis of health, emotion, and behavior data to identify factors that contribute to a product, brand, and experience
- T-Box licensing solution for in-house product testing
- Turn-key services for outsourced research projects
- Support for product reformulation, supply chain modeling, QA/QC empowerment, sensory evaluation, market research, and precision retailing