TheyDo is a Journey Management platform that enables organizations to map, structure, and manage customer journeys within a unified framework, facilitating cross-team collaboration and alignment. By leveraging Journey AI, it helps businesses identify high-impact opportunities and streamline operations, ultimately enhancing customer experience and reducing time to market.
Funding
$48.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many organizations struggle to effectively manage and leverage customer journey data, leading to fragmented customer experiences and missed opportunities for improvement. Siloed teams and disparate data sources make it difficult to gain a holistic view of the customer journey and identify key areas for optimization.
Solution
TheyDo provides a Journey Management platform that enables organizations to map, structure, and manage customer journeys within a unified framework. The platform uses Journey AI to transform customer research into actionable journey maps, allowing businesses to visualize and understand the end-to-end customer experience. By centralizing journey data and providing a common language for customer interactions, TheyDo facilitates cross-team collaboration and alignment around customer-centric goals. The platform helps businesses identify high-impact opportunities across journeys, prioritize initiatives based on customer needs, and track the impact of improvements on key metrics like NPS and CSAT.
Target Audience
TheyDo is designed for enterprise organizations, product management, UX design, and service design teams looking to become more customer-centric and improve the overall customer experience.
Features
- Journey AI: Automatically maps customer journeys from existing research data.
- Centralized Journey Framework: Structures all journeys within a single, hierarchical taxonomy.
- Opportunity Identification: Uncovers top opportunities across journeys based on business goals.
- Cross-Team Collaboration: Facilitates alignment and communication between different teams involved in the customer journey.
- Impact Tracking: Monitors the impact of initiatives on key customer experience metrics.
- Role-Based Access Control: Ensures that different departments can find their place around the customer journeys.
- Enterprise-Grade Security: ISO 27001 certified information security management.