The Whole Truth Foods offers a range of clean‑label protein powders, bars, muesli, nut spreads, and dark cocoa bars that list every ingredient upfront and contain no hidden additives. All products are produced in an FSSC‑certified facility, with independent lab test results publicly available to verify protein content and safety, giving health‑focused consumers transparent, high‑quality nutrition options.
Funding
$15.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OSFounders
Product
Problem
Consumers increasingly distrust packaged food brands because ingredient lists are often opaque, contain hidden additives, and lack third‑party verification, making it hard to choose truly clean, nutritious options.
Solution
The Whole Truth Foods addresses this by offering a line of protein powders, bars, muesli, nut spreads, and dark cocoa bars that are 100 % clean‑label. Every product displays a complete, upfront ingredient list with no undisclosed additives, and is manufactured in an FSSC‑certified facility that the company showcases through a 3‑D virtual tour. Independent lab test reports for protein content and overall safety are publicly available, reinforcing product integrity. By combining transparent sourcing, rigorous testing, and a focus on real‑food nutrition, the brand enables consumers to make informed choices without sacrificing taste or performance.
Target Audience
Primary customers are health‑focused individuals and fitness enthusiasts seeking transparent, high‑protein, clean‑label snacks and supplements, as well as retailers looking to stock trustworthy nutrition products.
Features
- Full ingredient disclosure on all packaging, with no hidden chemicals or artificial additives
- Products formulated with high‑quality protein sources (e.g., 24 g or 15 g per serving) and natural sweeteners such as dates for the dark cocoa bars
- Publicly accessible lab test reports confirming protein levels and safety compliance
- Production in an FSSC‑certified “Bada Barkhana” facility, viewable via an interactive 3‑D tour
- Diverse product portfolio covering powders, snack bars, mini bars, muesli, and nut spreads for varied dietary needs
- Direct‑to‑consumer D2C sales model with options for international shipping and corporate gifting