This company develops a patent-pending device that uses electrostatics and airflow to capture tyre wear particulates from vehicles. They advance research on tyre wear characterization and toxicology to understand pollution pathways. The captured micronised rubber is then upcycled into new industrial and consumer products, creating a closed-loop system for mobility pollution.
Funding
Funding not disclosed

Founders
Product
Problem
Tyre wear is a significant source of microplastic pollution, releasing harmful particles into the air and waterways. These particles pose risks to both human health and the environment, including marine life, and contribute to overall air particulate pollution. As electric vehicle adoption increases, the problem of tyre wear is exacerbated due to added battery weight and torque.
Solution
The Tyre Collective develops a device that captures tyre wear particles at the source using electrostatics and airflow. This patent-pending technology actively removes particulate matter (PM) from fleets, preventing it from entering the environment. The captured tyre wear, a form of micronized rubber, can then be upcycled into various industrial and consumer applications, creating a closed-loop system. The company collaborates with researchers to advance knowledge on tyre wear characterization, toxicology, and pollution pathways, and works with commercial fleets to mitigate tyre wear and improve sustainability.
Target Audience
The primary target audience includes logistic fleets, Tier 1 suppliers, vehicle manufacturers, and companies focused on sustainability and reducing their environmental impact.
Features
- Patent-pending device using electrostatics and airflow to capture tyre wear particles
- Collection of PM ranging from 0.3 to 136 microns (μm)
- Up to 80% capture rate in lab settings and 10% on roads
- High purity of collected material, with up to 95% being non-exhaust emissions (NEE) and 88% tyre wear
- Integration with commercial fleets to reduce PM pollution and improve SDG/ESG ratings
- Upcycling of captured tyre wear into industrial and consumer applications like bitumen, shoe soles, and soundproofing
- Monitoring of tyre emission rates to quantify the environmental impact of reducing tyre wear