Sporthype builds AI and neuroscience products that help athletes and their teams understand and train the mind. Its flagship platform, Holytics, uses EEG to read brain activity directly and translate it into clear mental-performance metrics like Aura, Stress, and Flow through an athlete app and staff Console.
Funding
Funding not disclosed
Founders
Product
Problem
Athletes and performance staff lack direct, reliable insight into mental state during training and competition. Most wearable technology infers cognitive load indirectly from physiological signals like heart rate, which fails to capture the brain's actual activity and limits the ability to train mental performance with precision.
Solution
Sporthype provides a deep-tech platform, Holytics, that reads mental state at the source using EEG. The platform translates raw brain activity into clear, actionable metrics—Aura, Stress, and Flow—delivered through a dedicated athlete app and a staff-facing Console. This allows teams to monitor cognitive load, recovery, and focus in real time, and to train the mind with the same rigor as physical performance. The system is grounded in validated cognitive science and developed in partnership with university research, ensuring the metrics are scientifically sound and applicable in elite sport environments.
Target Audience
Primary customers are professional sports teams, clubs, and federations seeking to integrate mental performance monitoring into their training regimens, as well as athletes and performance staff focused on optimizing cognitive readiness.
Features
- EEG-based direct brain signal acquisition, moving beyond wrist-worn wearables that infer mental state indirectly
- Proprietary AI algorithms that convert raw neural data into interpretable performance metrics (Aura, Stress, Flow)
- Dual-interface architecture with an athlete app for self-monitoring and a staff Console for team-level oversight
- Built on validated cognitive science and developed in collaboration with university research partners
- Designed for real-world elite performance settings, not just laboratory conditions