The Puzzle Media operates creator programs for brands, consolidating strategy, creator relationships, production, paid amplification, compliance, and measurement under one roof. Leveraging a data‑driven network of 25,000+ creators across India, APAC, and the US, it uses its proprietary Puzzle Score to evaluate reach, engagement quality, sales impact, and authenticity, delivering measurable influencer campaigns without the need for brands to rebuild processes each quarter.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to execute influencer campaigns that are fragmented across multiple agencies, leading to inconsistent strategy, inefficient creator selection, and limited insight into performance and compliance.
Solution
Thepuzzlemedia offers an end‑to‑end influencer marketing platform that unifies strategy, creator sourcing, content production, paid amplification, compliance, and measurement within a single workflow. Using predictive influence intelligence and a proprietary Puzzle Score, the platform evaluates each creator and campaign on reach, engagement quality, sales impact, and authenticity. Brands can access a vetted network of over 25,000 creators across India, APAC, and the US, ensuring data‑driven creator matches rather than intuition‑based picks. Integrated production tools support both user‑generated and studio‑grade assets, while built‑in whitelisting and Spark Ads enable paid amplification without external media buying. Real‑time compliance checks and a unified analytics dashboard provide transparent reporting and measurable ROI.
Target Audience
Primary customers are brands and marketing teams in sectors such as automotive, real estate, hospitality, BFSI, FMCG, pharma, and travel that require scalable, data‑backed influencer programs.
Features
- Predictive Influence Intelligence that maps audience data to creator selection across a 25,000+ global network
- Puzzle Score framework combining reach, engagement quality, sales impact, and authenticity into a single campaign metric
- Integrated content creation pipeline for UGC and studio‑grade short and long‑form videos, including performance creative testing
- Built‑in paid amplification tools such as whitelisting and Spark Ads to boost organic content
- Automated FTC and ASCI disclosure compliance with brand‑safety filters
- Unified measurement dashboard delivering real‑time performance analytics and ROI reporting