The Proper Label manufactures sustainable footwear using eco-friendly materials and ethical production methods to minimize environmental impact. Their durable designs reduce waste in the fashion industry by promoting longevity and decreasing the frequency of replacements.
Funding
$350K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fashion industry contributes significantly to environmental waste through the use of non-sustainable materials and unethical production practices. Consumers seeking durable and ethically manufactured clothing often struggle to find brands that prioritize both environmental and social responsibility. This results in a trade-off between style, durability, and alignment with personal values.
Solution
The Proper Label manufactures apparel, including footwear, denim, tops, and accessories, using sustainable materials and ethical production methods. The company focuses on creating durable, timeless designs intended to reduce waste by minimizing the need for frequent replacements. By emphasizing sustainable practices and transparent sourcing, The Proper Label aims to provide consumers with high-quality, long-lasting clothing options that align with their environmental and social values. The brand offers both men's and women's collections, featuring a range of essential wardrobe items designed for versatility and longevity.
Target Audience
The Proper Label targets environmentally and socially conscious consumers who value durable, ethically manufactured clothing and seek to minimize their environmental impact through their purchasing decisions.
Features
- Utilizes eco-friendly materials in the production of footwear, denim, tops, and accessories.
- Employs ethical production methods to ensure fair labor practices.
- Designs durable and timeless clothing to reduce waste and promote longevity.
- Offers a range of men's and women's apparel, including sneakers, denim, hoodies, and accessories.
- Provides transparent information about sourcing and sustainability practices.
- Features "Tailored Performance" and "Proper Essentials" collections.
- Offers a "White Glove Support" service for personalized assistance.