The Peak Beyond develops interactive retail displays for cannabis dispensaries that enhance customer engagement by allowing shoppers to physically interact with products while accessing digital information. This technology addresses the challenge of low product interaction, which can lead to decreased sales, by increasing basket size by 40% and improving customer loyalty through a seamless shopping experience.
Funding
$575K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Cannabis dispensaries often struggle with low customer engagement due to limited product interaction, leading to decreased sales and reduced customer loyalty. Customers lack sufficient information and sensory experiences at the point of purchase, hindering informed decision-making.
Solution
The Peak Beyond provides interactive retail displays that transform cannabis dispensaries into "smart stores," enhancing customer engagement through physical product interaction and digital information access. Customers can physically examine products, triggering digital displays that provide detailed information such as strain details, terpene profiles, and effects. This "phygital" approach combines the benefits of physical interaction with the depth of digital content, creating a more informed and engaging shopping experience. The interactive displays also offer advertising opportunities and integrate with e-commerce platforms, providing a seamless omnichannel experience. By optimizing customer flow and providing valuable consumer behavior data, The Peak Beyond helps dispensaries increase sales, build customer loyalty, and reduce staffing costs.
Target Audience
The primary target audience includes cannabis dispensaries looking to enhance the in-store customer experience, increase sales, and build brand loyalty through interactive retail technology.
Features
- Interactive "Flower Stations" that display strain information when customers lift a product jar
- "All-Category Stations" that showcase product details when customers place packaging next to a digital display
- Customizable "Brand Stations" that feature full-page photos and videos to highlight specific products
- Quick Checkout stations and menu boards for streamlined ordering and product visibility
- Integration with e-commerce platforms for personalized shopping dashboards and mobile ordering
- Real-time data analytics on customer behavior, including session metrics, product preferences, and search terms
- Customizable furniture options, including counter-top, wall-mounted, free-standing, and built-in designs
- Integration with POS systems like Dutchie, Treez, and Flowhub