The Orchard provides a unified platform that lets independent artists, labels and publishers upload a single master release and automatically distribute audio, video and metadata to more than 200 digital and physical retailers worldwide. It automates metadata normalization, rights‑split tracking and near‑real‑time royalty accounting, while offering analytics, sync‑licensing opportunities and API/webhook integration for workflow automation.
Funding
Funding not disclosed
Founders
Product
Problem
Independent musicians, boutique labels, and rights owners often face a fragmented ecosystem of streaming services, download stores, and physical retailers. Managing metadata, royalty collection, and global rights clearance across dozens of platforms is time‑consuming and error‑prone, limiting their ability to reach international audiences efficiently.
Solution
The Orchard operates a unified distribution platform that ingests a single master release and automatically delivers audio, video, and metadata to more than 200 digital service providers and physical outlets worldwide. It normalizes and enriches metadata to meet each retailer’s specifications, while a centralized rights‑management engine tracks ownership splits and processes royalty payments in near real‑time. Users access a web‑based dashboard that consolidates streaming and sales data, provides trend analytics, and flags performance anomalies. The service also offers sync licensing opportunities, curated marketing packages, and API endpoints for custom workflow integration, enabling creators to focus on content rather than distribution logistics.
Target Audience
The primary customers are independent artists, small‑to‑mid‑size record labels, and music publishers who need scalable, data‑driven distribution and rights administration across global markets.
Features
- Automated multi‑channel delivery to streaming platforms (Spotify, Apple Music, Amazon, etc.), download stores, and global physical distributors
- Metadata normalization engine that validates ISRC, UPC, and territorial rights data against each retailer’s schema
- Real‑time royalty accounting with split‑payment processing and downloadable accounting reports
- Interactive analytics portal with KPI dashboards, geographic breakdowns, and playlist performance tracking
- Sync licensing marketplace integration that surfaces placement opportunities to film, TV, and advertising partners
- RESTful API and webhook support for label‑level workflow automation and third‑party ERP integration
- Optional marketing services including playlist pitching, social media amplification, and targeted ad spend management
- Compliance framework adhering to GDPR, CCPA, and industry‑standard DRM requirements