NEO is an international gym chain that eliminates membership fees by charging users only for what they use, with dynamic rates that fluctuate based on real-time occupancy. Its companion app serves as the access key for session booking, QR entry, and progress tracking, while also offering personalized training plans and live virtual classes. The facilities include functional training zones, recovery spaces, a podcast studio, and a DJ music studio.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional gyms require fixed monthly memberships and enrollment fees, which penalize users who train irregularly or want flexibility. This model discourages occasional visitors and fails to reflect actual usage, creating a financial barrier for those who do not workout frequently.
Solution
NEO is the first international gym chain where users pay exclusively for what they use, with dynamic tariffs that vary according to real-time occupancy. Through a single app, users can find a location, book sessions, and pay based on current demand, then enter with a QR code. The app functions as a unified ecosystem that connects users to their training, wellness content, and community, allowing them to track progress and access personalized plans. Facilities include functional training areas, recovery spaces, guided virtual classes, and additional amenities like a podcast studio and DJ music studio. The experience extends beyond the gym, enabling workouts at home or outdoors with live classes and wellness content.
Target Audience
Primary customers are fitness enthusiasts seeking flexible, pay-per-use gym access without long-term commitments, as well as users who prefer training both in-gym and remotely through digital content.
Features
- Dynamic pricing model with tariffs that adjust in real time based on gym occupancy
- All-in-one mobile app for profile management, session booking, QR-based gym access, and progress tracking
- Personalized training plans and live virtual classes available for at-home or outdoor workouts
- On-site facilities featuring functional training, recovery space, BHOUT boxing room, podcast studio, and DJ music studio
- Diverse class roster including Pilates, Yoga, Zumba, BodyPump, GAP, Full Body, weights, cardio, and functional training by ESCAPE FITNESS