The Move is a free membership community for Boston nightlife-goers, using SMS to deliver event announcements, ticket links, and exclusive access codes before they go public. Members receive a permanent member number and access to a gamified portal where they build a character, earn kandi, and track events, all while adhering to a P.L.U.R.R code of conduct. The service sends 2-6 texts per month and never shares member phone numbers with third parties.
Funding
Funding not disclosed
Founders
Product
Problem
Nightlife promoters and venues often rely on impersonal social media posts or third-party mailing lists to reach attendees, which can be noisy, unreliable, and easily missed. Attendees lack a direct, trust-based channel for receiving event news and access codes, and communities struggle to maintain engagement and a shared identity between events.
Solution
The Move provides a free SMS-based membership community for Boston nightlife, sending members direct text notifications with event announcements, guest list confirmations, ticket links, and exclusive passphrases before they are advertised publicly. Members receive a permanent, personalized member number and gain access to a web-based portal where they can build a character, choose an alias, and earn kandi, creating a persistent game-like layer around the real-world party scene. The platform is built around the P.L.U.R.R. principle (peace, love, unity, respect, responsibility), which serves as its only enforced rule for attendee behavior. The service uses a double opt-in verification process and prioritizes privacy, never buying or sharing phone numbers.
Target Audience
The primary audience is adults aged 18 and older who regularly attend nightlife events in the Boston area and prefer direct SMS communication over social media for event discovery and community engagement.
Features
- SMS-based notification system delivering event announcements, guest list confirmations, ticket links, and exclusive passphrases directly to members
- Gamified member portal with persistent member numbers, customizable avatars (character and alias), virtual apartments, and a kandi reward system
- Double opt-in mobile verification process that confirms account ownership before a number is added to the list
- Strict privacy controls ensuring mobile numbers are never sold, rented, or shared with third parties for marketing, with all categories of opt-in data excluded from any third-party sharing
- Event access management using member numbers, RSVP tracking, and guest list entry to control venue capacity
- P.L.U.R.R. (peace, love, unity, respect, responsibility) code of conduct as the central community rule
- Built on Twilio for message delivery and Supabase for secure storage with row-level access controls