Monetizr is a platform that integrates rewarded and native brand experiences into casual mobile games, allowing brands to engage with a vast audience of mobile gamers in a brand-safe environment. By leveraging a network of over 500 games, Monetizr enhances gameplay while providing measurable metrics such as engagement rates and time spent with brands, addressing the low allocation of mobile ad spend in the gaming sector.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile games represent a significant media channel, yet they receive a disproportionately small share of mobile advertising spend. Brands struggle to effectively engage with the vast mobile gaming audience in a way that is both brand-safe and enhances the gaming experience.
Solution
Monetizr provides a platform for integrating rewarded and native brand experiences directly into casual mobile games. This allows brands to engage with a large audience of mobile gamers through non-intrusive advertising formats that complement the gameplay. By partnering with a network of games, Monetizr offers brands access to a diverse gaming audience and provides measurable metrics to track campaign performance, including engagement rates and time spent with the brand. The platform enables brands to create awareness, drive engagement, and educate customers within the gaming environment.
Target Audience
Monetizr's primary customers are brands looking to engage with a large and diverse mobile gaming audience in a brand-safe and effective manner.
Features
- Rewarded video placements where gamers proactively opt-in to watch brand videos in exchange for in-game rewards.
- Native brand integrations that seamlessly blend advertising content into the game's environment.
- Customizable campaign objectives to align with brand goals, such as awareness, engagement, or education.
- Access to a network of over 500 casual mobile games, reaching a global audience of mobile gamers.
- Detailed analytics and reporting on key performance indicators, including engagement rate, viewability, and video completion rate.
- Programmatic and direct buying options for flexible ad placement.
- Brand-safe environment through partnerships with vetted casual game publishers.