Looma provides an in-store digital media platform that integrates co-located merchandise with educational and inspirational content, enhancing the shopping experience at the point of decision. This approach enables retailers to achieve a 3-5% increase in EBITDA and brands to realize a 20-80% lift in sales through targeted storytelling and recommendations.
Funding
$20.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
YCFounders
Product
Problem
Brick-and-mortar retailers often struggle to provide engaging and informative shopping experiences that influence purchasing decisions at the point of sale. Traditional in-store marketing lacks the targeted storytelling and educational content needed to drive sales and increase profitability.
Solution
Looma offers an in-store digital media platform that integrates educational and inspirational content with co-located merchandise to enhance the shopping experience. The platform, powered by the Relay™ content engine, delivers targeted storytelling and recommendations at the point of decision. By providing authentic content optimized for the point-of-decision, Looma enables retailers to achieve a 3-5% increase in EBITDA and brands to realize a 20-80% lift in sales.
Target Audience
Looma's primary customers are brick-and-mortar retailers seeking to enhance the in-store shopping experience and brands looking to increase sales through targeted storytelling and recommendations.
Features
- Co-located media and merchandise integration for a seamless shopping experience.
- Relay™ content engine: a marketplace of docu-style filmmakers and creators specializing in point-of-decision content.
- Data-driven insights to optimize content and placement for maximum impact.
- End-cap productivity increased by 2x+.
- Full-funnel IROAS increased by 3-5x.