LIVEKINDLY Collective builds and manages a portfolio of plant‑based food brands—including Fry’s Family Food, Like Meat, Oumph! and The No Meat Company—to offer tasty, nutritious alternatives to animal products. By centralizing R&D, sourcing and impact reporting, the collective reduces CO₂ emissions, saves water and spares animal lives, while providing B2B partners with private‑label plant‑based solutions and retailers with measurable sustainability data.
Funding
$7.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Conventional animal-based food production generates significant greenhouse gas emissions, consumes large amounts of water, and contributes to animal welfare concerns, making it environmentally and ethically unsustainable for many consumers.
Solution
LIVEKINDLY Collective addresses this challenge by building a portfolio of plant‑based food brands that provide tasty, nutritious alternatives to animal products. The group unites brands such as Fry’s Family Food, Like Meat, Oumph! and The No Meat Company under a common sustainability mission, enabling coordinated product development, shared sourcing, and joint impact reporting. By emphasizing plant‑based protein, the collective reduces CO₂ emissions, saves water, and spares millions of animals, as reflected in its publicly tracked impact metrics. The organization also offers B2B solutions that help retailers and foodservice operators integrate plant‑based options into their assortments, accelerating market adoption. Through transparent impact data and a community‑focused narrative, LIVEKINDLY encourages consumers to make collective dietary choices that benefit the planet.
Target Audience
Primary customers are environmentally‑conscious consumers seeking plant‑based food options and retail or foodservice partners looking to expand their sustainable product offerings.
Features
- Multi‑brand portfolio delivering a wide range of plant‑based meals, snacks, and meat alternatives
- Centralized sustainability framework that quantifies CO₂ avoidance, water savings, and animal lives saved
- B2B partnership program providing private‑label plant‑based products and supply‑chain support for retailers and foodservice operators
- Consistent product quality ensured by shared R&D, ingredient sourcing, and manufacturing standards across all brands
- Consumer‑facing impact dashboard that visualizes collective environmental benefits in relatable terms (e.g., elephant weight, Olympic pools)
- Commitment to continuous improvement of packaging and operations to further reduce environmental footprints