Kin | Performance Intelligence
Kin is an insight and decision engine for professional athletes that combines wearable data with daily voice-based self-report check-ins to provide personalized performance context. The platform delivers daily briefings with one specific actionable focus per athlete, while giving coaches a group-level view of team chemistry and confidence without exposing individual data. Used by players in the SHL, NHL, Premier League, and Handbollsligan, Kin's voice check-ins capture 4.3× more content than typed responses.
- Sports Technology
- Data & Analytics
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional readiness scores from wearable devices lack context, showing the same number on days with opposite performance outcomes. Athletes receive biometric data without understanding how their daily circumstances—stress, sleep quality, life demands—affect their actual ability to perform, leaving them uncertain and coaches unable to plan effectively.
Solution
Kin provides an insight and decision engine that combines wearable data with daily voice-based self-report check-ins, reading each athlete against their own historical patterns rather than population averages. The platform analyzes this combined context to deliver a daily briefing that tells the athlete one specific, actionable thing to focus on for that day's session or game. For coaches, Kin offers a group-level view that shows team chemistry, confidence, and belief trending weeks before results reflect it, while deliberately hiding all individual athlete data to preserve trust and honesty. The system is used regularly at week nine, unlike most athlete tools that are abandoned within three weeks, and is built on scientific research showing self-reported wellbeing outperforms HRV and other biometric markers for detecting fatigue.
Target Audience
Primary customers are professional sports clubs and teams in hockey and handball, particularly in the SHL, along with athletes and agents seeking performance insights—with 4Sports, Europe's largest hockey agency, running Kin with its players.
Features
- Thirty-second spoken check-ins conducted each morning and after sessions, with no forms to fill out, capturing mood, energy, stress, and sleep quality in the athlete's own words
- Voice-based check-ins produce 4.3× more content than typed responses, with average check-in length growing from 143 to 271 characters without prompting
- Individual pattern recognition that compares each athlete's current state against their own 100-day history rather than squad averages
- Group-level coach cockpit showing team chemistry, confidence, and belief trends, sleep patterns, and recovery responses to schedule changes—without ever revealing individual athlete entries
- Four core privacy principles: no daily verdict scores, no per-player view for staff, diary entries remain athlete-owned, and every read shows its reasoning line by line
- Integration with wearable devices but treating athlete self-report as the primary signal, since research shows self-report catches 45-100% of real fatigue versus 11-22% for HRV alone
- Weekly Sunday review that connects the week's patterns with what they mean for the week ahead, helping athletes take evidence into future sessions