The Jenny Project provides a data and insight platform that simulates real-world consumer response to product, flavor, and packaging concepts. This framework allows innovation and R&D teams to make confident decisions by identifying optimal choices early in the development pipeline. The platform delivers enterprise-grade confidence through behavior-based modeling, reducing misallocations before irreversible spend.
Funding
$760K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods, such as surveys and focus groups, can be slow, expensive, and prone to biases, making it difficult for businesses to obtain timely and reliable consumer insights. The reliance on human panels introduces the risk of fraud and fatigue, while limited sample sizes may not accurately represent the target audience.
Solution
The Jenny Project offers a platform that leverages generative AI to simulate consumer behavior and provide on-demand market research. By creating AI-driven personas that reflect real-world demographics and purchasing patterns, the platform delivers rapid and affordable feedback on concepts, creative assets, and brand messaging. Users can define their target consumer, craft scenario-based questions, and run simulations to uncover actionable insights without the need for traditional panels. The platform's advanced analytics help businesses understand customer preferences, market trends, and competitive dynamics, enabling data-driven decisions and optimized strategies.
Target Audience
The primary audience includes startups, established brands, market research agencies, fractional CXOs, CPG, and DTC brands seeking faster, more affordable, and reliable consumer insights to inform their business decisions.
Features
- AI-driven personas that simulate real-world consumer behavior across diverse demographics
- Rapid feedback on concepts, creative assets (ads, packaging), and brand messaging through virtual simulations
- Custom demographic segmentation to build tailored audience profiles
- Scenario-based questions to uncover deeper, actionable insights aligned with business goals
- Advanced analytics to identify customer preferences, market trends, and competitive analysis
- Secure, unbiased testing environment for bold or sensitive ideas using AI-powered incognito testing
- Downloadable charts and insights, access to raw data and responses, and full data exports
- Support for various question formats, including Likert scale, single-select, multi-select, rank-order, and attribute trade-off