Impromptu Intelligence
Impromptu Intelligence provides research-driven customer insights and actionable recommendations to help businesses improve sales and performance. The company offers products like AtShelf for in-store conversion optimization, WhoWhere for measuring out-of-home advertising exposure, and CrowdConnect for collecting real-time consumer experiences. Their approach combines best-practice research methods with advanced ResTech to deliver practical, evidence-based guidance.
- Data & Analytics
- Retail Technology
- Advertising Technology
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Businesses often struggle to understand their customers' behaviors and motivations, relying on complex reports that are difficult to translate into action. This lack of clear insight hampers decision-making and makes it hard to improve sales and performance effectively.
Solution
Impromptu Intelligence provides research-driven insights and actionable recommendations that make customer behavior less of a mystery. The company works closely with clients to identify gaps in customer understanding and delivers findings backed by analytics, enabling businesses to broadcast a measured view of customer behaviors across stakeholders and attribute ROI to recommended actions. Their approach combines best-practice research methods with advanced technology to deliver clear, practical guidance. The leadership team brings diverse experience in client-side commercial agendas, research marketplace insight, and technical expertise in Cloud, AI, and data analytics.
Target Audience
Primary customers are businesses seeking to improve sales and performance through a deeper understanding of customer behavior, including sales, marketing, and strategy teams.
Features
- AtShelf: Provides recommendations to improve conversion at the point of purchase, where customers make buying decisions
- WhoWhere: Quantifies out-of-home traffic to measure exposure to advertisements
- CrowdConnect: Collects real-time consumer experiences for immediate insight
- CrowdContent: Sources user-generated content seamlessly
- Actionable analytics that back up research findings with measurable data
- Advanced research technology applied to real-time behaviors in the right context