Impromptu Intelligence helps businesses understand their customers through research-based insights and actionable recommendations. The company combines advanced research technology with data analytics to deliver clear, measurable guidance. Their products include AtShelf for improving in-store conversion, WhoWhere for measuring out-of-home advertising exposure, and CrowdConnect for collecting real-time consumer experiences.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to understand their customers' behaviors and motivations, relying on complex reports that are difficult to translate into action. This lack of clear insight hampers decision-making and makes it hard to improve sales and performance effectively.
Solution
Impromptu Intelligence provides research-driven insights and actionable recommendations that make customer behavior less of a mystery. The company works closely with clients to identify gaps in customer understanding and delivers findings backed by analytics, enabling businesses to broadcast a measured view of customer behaviors across stakeholders and attribute ROI to recommended actions. Their approach combines best-practice research methods with advanced technology to deliver clear, practical guidance.
Target Audience
Primary customers are businesses seeking to improve sales and performance through a deeper understanding of customer behavior, including sales, marketing, and strategy teams.
Features
- AtShelf: Provides recommendations to improve conversion at the point of purchase, where customers make buying decisions
- WhoWhere: Quantifies out-of-home traffic to measure exposure to advertisements
- CrowdConnect: Collects real-time consumer experiences for immediate insight
- Actionable analytics that back up research findings with measurable data
- Advanced research technology applied to real-time behaviors in the right context