Funding
Funding not disclosed
Founders
Product
Problem
Trade show exhibitors often struggle to identify and engage with the most promising leads from large attendee pools, leading to wasted resources and a lower return on investment. Traditional methods of lead qualification are manual, time-consuming, and prone to human error, making it difficult to prioritize follow-up efforts effectively.
Solution
Theia Vision offers an AI-driven image recognition platform that analyzes attendee demographics and behavior at trade shows. By processing video feeds from existing security cameras or dedicated sensors, the software identifies individuals matching pre-defined target profiles based on characteristics like job title, industry, and company size. Exhibitors receive real-time alerts when high-potential leads enter their booth, enabling personalized engagement and efficient lead capture. The platform also provides post-show analytics on booth traffic, dwell times, and attendee demographics to optimize future trade show strategies.
Target Audience
The primary target audience includes trade show exhibitors, marketing teams, and sales professionals seeking to improve lead generation and ROI from trade show investments.
Features
- Real-time attendee identification using AI-powered image recognition
- Customizable target profiles based on demographics, industry, and company data
- Integration with existing security camera infrastructure or dedicated sensors
- Instant alerts for exhibitors when target leads enter their booth area
- Post-show analytics dashboard with booth traffic, dwell time, and demographic breakdowns
- Lead scoring and prioritization based on engagement metrics
- GDPR-compliant data processing with anonymization options